Ansor Innovations is a trusted service provider specializing in glass, aluminum, and finishing solutions. Serving contractors, engineers, architects, and homeowners, the brand needed a logo that matched the precision and expertise of its work. The original mark carried the letter A, but it lacked clarity, industry relevance, and a strong visual identity. The redesign elevates the brand by transforming the “A” into a structured, architectural form — capturing the essence of the company’s craft through a modern, memorable symbol.
Project Goal
To redesign the Ansor Innovations logo into a mark that feels more professional, more recognizable, and more aligned with the company’s industry. The goal was to reflect trust, craftsmanship, and technical expertise without overcomplicating the symbol. The new identity had to be clean, modern, and highly versatile, suitable for uniforms, tarpaulins, signage, and digital platforms.
Creative Direction
The new direction focused on incorporating visual cues from glass panels, window frames, and aluminum structures — elements central to the brand’s services. The design embraces a luxurious monochromatic palette and a modern minimalist approach, resulting in a logo that feels premium yet grounded. The emphasis is on geometric precision, sharp alignment, and structured form, reinforcing the company’s reliability and expertise.
Challenges
Redesigning the letter “A” in a way that is fresh and unique while still recognizable.
Infusing the logo with industry relevance without resorting to clichés.
Ensuring the mark remains clean and functional across various scales and materials.
Maintaining simplicity while adding identity, craftsmanship, and memorability.
Solution / Design Strategy
Brand Mark & Logo
The new mark deconstructs the “A” into a series of aligned, structural bars inspired by aluminum framing and glass panels. These parallel segments create a sense of stability and craftsmanship, while the overall composition forms a bold, modern letter A. The result is a mark that expresses both identity and industry in a single, cohesive symbol.
Typography
Clean, straightforward sans-serif typography supports the logo with a contemporary, professional tone. It communicates clarity and confidence without overwhelming the mark.
Color Palette
A monochromatic color system reinforces the brand’s premium, modern, and minimalist aesthetic. The absence of excess color keeps the focus on form, structure, and the precision of the logo.
Visual Motifs & Layout
Grid-inspired layouts, linework, and structured spacing echo the technical nature of glass and aluminum installation. The visual language feels architectural and intentional — mirroring the brand’s commitment to exacting craftsmanship.
Resulting Positioning
Ansor Innovations is positioned as:
Trusted and Professional — a brand customers can rely on for quality craftsmanship.
Structured and Modern — reflecting precision through clean geometry.
Expert and Memorable — a redesigned identity that stands out in the industry through clarity and intention.
