Dojohikari Fitness & Studio modern fitness brand built on discipline and strength. Even though this project is fictional, the design reflects a mission to combine movement with identity, creating a logo that feels both powerful and refined.
Understanding the Need
I wanted to design a logo for a fitness studio that shows energy, focus, and clarity. The challenge was to make a brand identity that feels modern and professional, while also motivating people and building trust.
Crafting the Creative Direction
I focused on creating a visual identity that communicates discipline and progress. The goal was to show strength and determination through sharp shapes, balanced design, and clean minimalism.
The Challenge
The main challenge was making a logo that’s dynamic but simple—avoiding clutter while still showing motion and energy. It also had to look good on big signage and small applications like merchandise or digital branding.
Finding the Solution
To solve this, I created a design system based on structure and symbolism:
Symbolic Identity: A mark inspired by motion, energy, and discipline, showing both physical strength and focus.
Typography: Clean, strong type that feels confident and professional.
Versatility: A logo that works across all platforms, from studio signs to social media graphics.
The Design Process
Logo Concept: Built around geometric shapes and directional flow to suggest strength and forward movement.
Typography Treatment: Modern sans-serif type for clarity and reliability.
Color Palette: Bold colors for energy, neutral shades for balance.
Applications: Tested layouts for signage, apparel, and digital spaces to make sure it scales well.
The Results
The final logo positions Dojohikari Fitness Studio as:
Dynamic and Strong — a mark that motivates and connects.
Minimal and Versatile — works across all brand touchpoints.
Professional and Inspiring — showing both discipline and progress.
With this identity, Dojohikari Fitness Studio isn’t just a name — it becomes a visual representation of energy, focus, and strength.
