Keon Brews & Burn is a café brand that blends two sensory experiences — the comfort of freshly brewed coffee and the bold energy of sizzling meals. Designed for students and young adults, it’s a space that feels cozy, familiar, and alive. The brand identity captures this warmth and contrast — the calm of coffee and the spark of flame — creating a balance between comfort and excitement in both flavor and design.
Project Goal
To develop a brand identity that reflects Keon Brews & Burn’s dual nature: warm yet dynamic, simple yet flavorful. The goal was to design a look that feels cozy and approachable, while standing out in a market saturated with minimalist cafés. The identity had to capture the sensory mix of brew and burn — evoking aroma, texture, and heat through thoughtful visual storytelling.
Creative Direction
The creative direction focused on expressing warmth, coziness, and vibrancy without losing clarity. The design takes cues from the café’s atmosphere — soft textures, neutral tones, and the glow of flame. The visuals lean modern and clean, supported by a subtle warmth that mirrors the brand’s inviting feel. The balance between simplicity and flavor drives the overall aesthetic.
Challenges
Balancing the visual warmth of a “cozy café” with the energy of sizzling meals.
Avoiding a generic coffee shop look while keeping the identity approachable.
Creating a design system that feels both calm and exciting, reflecting the brand’s name and concept.
Maintaining harmony between visual simplicity and emotional depth.
Solution / Design Strategy
Brand Mark & Logo:
Built around the duality of brew and burn — the mark symbolizes both a coffee cup and a spark of flame. Clean, geometric lines make it versatile, while the subtle curve adds warmth and friendliness.
Typography:
A combination of a modern sans-serif for readability and a soft, rounded typeface for warmth, creating a balanced tone between casual and contemporary.
Color Palette:
Warm neutrals mixed with rich browns and amber accents. The palette evokes coffee tones and the glow of heat — comforting yet lively.
Visual Motifs & Layout:
Soft shadows, circular shapes, and layered compositions represent the café’s cozy environment. Photography and textures highlight the contrast of steam and sizzle, tying back to the brand’s core concept.
Resulting Positioning
Keon Brews & Burn is positioned as:
Warm and Inviting — a café that feels like home.
Simple yet Flavorful — design and dining both rooted in comfort and balance.
Distinctly Dual — where coffee meets flame, and calm meets energy.
