A food and beverage brand built to bring people together over drinks and happy moments. The identity isn’t just about tea—it’s about creating a cozy space where every sip feels shared, relaxed, and uplifting.
Understanding the Need
The brand needed a logo that shows friendliness, comfort, and community. Many F&B brands use the same generic images—leaves or cups—but this project called for something more personal. I wanted a visual identity that reflects both the product and the human experience behind it.
Crafting the Creative Direction
I focused on merging warmth and simplicity. Instead of literal images, I created elements that represent both drinking tea and enjoying time with others. The goal was a mark that feels approachable, modern, and emotionally engaging.
The Challenge
The main challenge was combining multiple ideas—food, drink, comfort, and community—into a single mark without making it cluttered. The logo needed to be simple but meaningful, versatile enough to work across all uses.
Finding the Solution
To do this, I designed a symbol built on five key elements:
Bowl – grounds the design, representing nourishment and the food aspect.
Smile – adds friendliness and positivity.
Human Figure with Raised Hands – shows joy, energy, and connection.
Drink Motif – ties to the core product while reinforcing relaxation.
Letters “EUT” – custom lettering that reinforces identity and memorability.
Together, these elements create a harmonious icon that conveys joy, relaxation, and togetherness.
The Design Process
Symbol Mark: Built around curved, human-like shapes to keep it playful yet refined.
Wordmark: Clean, approachable type complements the symbol for clarity and flexibility.
Scalability: Tested across packaging, digital, and other applications to make sure it works at any size.
The Results
The final identity positions EatUnwindTea as:
Friendly and Welcoming — radiates joy and connection.
Modern and Approachable — balances simplicity with personality.
Versatile and Memorable — works across digital, print, and packaging while staying recognizable.
With this identity, EatUnwindTea is more than a beverage brand—it visually represents shared moments of joy, warmth, and relaxation.
