A Baguio City–based photo booth startup that creates interactive, personalized event experiences. Their modern digital mirror photo booth combines technology with elegance, capturing moments that feel both stylish and meaningful.
Understanding the Need
I needed to design a visual identity that shows Mirari Memories’ mix of modern tech and emotional connection. The brand had to feel sleek, elegant, and customizable—making every event experience uniquely memorable.
Crafting the Creative Direction
I focused on a design that balances sophistication with personalization. The identity had to reflect Mirari’s interactive experience—modern yet warm, sleek yet inviting—giving a visual style that honors both clarity and sentiment.
The Challenge
The main challenge was capturing emotional impact while keeping the look polished and tech-forward. The brand needed to feel innovative without being cold—smart, yet emotionally in tune with special moments.
Finding the Solution
To do this, I developed a layered brand system that combines style with emotional connection:
Logo Concept: A minimalist, expressive mark with soft curves and modern balance—evoking reflection and personalization.
Typography: Clean sans-serif type for readability and a contemporary feel without looking stiff.
Visual Elements: Subtle framing motifs, reflections, and flexible layouts to hint at photography, personalization, and digital interaction.
The Design Process
Logo Design: Blends modernity with warmth and reflection.
Typography: Contemporary and approachable, maintaining clarity across materials.
Applications: Applied to photo booth interfaces, prints, event signage, and digital touchpoints—creating a cohesive identity that adapts to different experiences.
The Results
The final identity positions Mirari Memories as:
Modern and Elegant — matches tech-enhanced event experiences.
Warmly Personal — connects with memorable, celebratory moments.
Flexible and Memorable — works across tools, touchpoints, and installations.
With this identity, Mirari Memories becomes more than a photo service—it’s a partner in creating heartfelt memories, elegantly captured and personalized.
