PhilPatch is a homegrown embroidery brand here in the Philippines. They’re known for quality custom patches and embroidery services that cater to everything from uniforms to keepsakes. What sets them apart is their simple process, affordable pricing, and the fact that their designs are really artist-driven.
Understanding the Need
PhilPatch was already trusted for quality, but their branding felt a bit dated. It didn’t show how modern, flexible, and customer-first they’ve become. The goal was to give them a look that still respects their craftsmanship roots but also feels fresh, professional, and proudly Filipino.
Creative Direction
The approach was simple: blend heritage with modernity. The new branding had to feel approachable yet strong—something that speaks of precision and tradition, but also forward-looking and tech-enabled. Clean lines, structured layouts, and hints of Filipino identity guided the whole system.
The Challenge
The tricky part was striking the right balance. We didn’t want to lose the artisanal vibe, but at the same time, the brand needed to look polished and versatile enough for both government clients and small businesses.
The Solution
The visual identity was built around four main elements:
Logo: A clean mark inspired by embroidery and connectivity, showing both craft and simplicity.
Typography: Bold, easy-to-read typefaces that carry personality without being intimidating.
Motifs: Subtle thread-inspired patterns that add character without clutter.
Colors: Strong but warm tones that give off both professionalism and approachability.
The Process
I focused on refining the icon for clarity, making it versatile for both digital and physical use. Typography was paired for clear hierarchy—big bold headlines with supportive body text. Patterns and accents were designed to be flexible enough to work on apparel, marketing, or online platforms.
The Results
The rebrand gave PhilPatch a modern yet timeless look. It positions them as:
Professional and Trusted – clear, confident, and modern.
Creative and Approachable – open to all types of clients.
Flexible and Cohesive – works consistently across different mediums.
Now, PhilPatch steps forward as a polished embroidery leader that honors craftsmanship while embracing clarity, accessibility, and service excellence.
